About VizLeads ROI Calculator
The Ads ROI Calculator is designed for small and medium-sized businesses (SMBs) running lead generation campaigns. It helps you measure the profitability of your advertising efforts by calculating two key metrics:
• Return on Investment (ROI): Shows the overall profitability by comparing profit to total costs (ad spend plus other expenses), expressed as a percentage. A higher ROI indicates a more profitable campaign.
• Return on Ad Spend (ROAS): Measures ad efficiency by showing how much revenue is generated per dollar spent , expressed as a ratio (e.g., 4:1 means $4 revenue per $1 spent).
Tailored for 2025, this calculator aligns with latest lead generation features, such as in-platform lead forms, making it easy to assess campaigns. It’s user-friendly, requiring only key metrics like leads, conversion rate, and costs, which you can find in Meta Ads Manager or your CRM. Use it to optimize your campaigns and ensure your ad budget delivers maximum value.
How It Works
This calculator helps you evaluate the profitability of your lead generation campaigns.
Enter Data:
- Number of Leads: Total leads.
- Conversion Rate (%): Percentage of leads becoming customers (use CRM data).
- Average Revenue Per Customer ($): Average revenue per customer (from sales data).
- Ad Spend ($): Total ads spend.
- Other Costs ($): Additional costs (e.g., agency fees).
ROI Calculator
Calculate your return on investment and return on ad spend for your campaigns
